Starbucks Logo Design Research - The Mysterious Siren Logo

The research explores the successful designs of Starbucks logo: You will learn Starbucks logo history and design pattern evolution. Meanwhile, we study Starbucks fonts as well as Starbucks color schemes. In the last part, you'll grasp a simple way to design a free “Starbucks” (coffee) logo of your own: https://www.designevo.com/

Content of Starbucks Logo Design Research

Howard Schultz, the CEO of Starbucks in 1986–2000 & 2008–2017, shares Starbucks wisdom and principle publicly, which is:

Product Excellence & Employee Satisfaction

The most recognized and respected coffee giant highlights humanity and sustainability over profitability, dedicating to bringing unforgettable user experiences. That idea is fully reflected on Starbucks history logo designs:

Starbucks coffee logos (printed on Starbucks mugs, to-go cups and Starbucks Anniversary Blend bags) are a perfect perspective to study Starbucks idea of product excellence. Those siren logos indeed represent how extraordinary a client may feel when he enjoys Starbucks services.

Part 1: Evolution PlayBack: Starbucks Logo Patterns

Viewing all Starbucks logo designs, we see the design ideas of exploration, aspiration, attraction, awesomeness and consistency:

Starbucks Logo History and Design Pattern.

Depict Image: Starbucks Logo History & Design Pattern.

On March 31, 1971, Starbucks business started from Seattle, Washington, which is a city surrounded by water. To satisfy and attract sailor customers, Starbucks picked the mysterious two-tailed mermaid, a topless siren from Greek mythology, as Starbucks original logo emblem. Terry Heckler drew the mermaid onto original Starbucks logo.

Story About Starbucks Siren: In 2006, Starbucks spokeswoman - Valerie O'Neill testified that Starbucks logo graphics is the Greek siren with double fish tails. According to Greek mythology, those sexy cursed sirens make irresistibly sweet sounds & music to lure seamen to live by. After that, seamen will be lethargic and dead.

#Starbucks Graphics Evolution

The evolution of Starbucks logo is more like a process of exploring siren:


  • *from the sexiest & scariest mermaid to the warmest & kindest mermaid,
  • *from a lifelike painting to an abstract graphics,
  • *from a mini siren to a tall & high-resolution siren.

When changing the logo design, Starbucks is trying to tell the truth and unravel siren myth. By enlarging siren in Starbucks logo, clients can enjoy appreciating the real beauty of Starbucks siren.

#Starbucks Fonts Evolution

1971 Starbucks logo design adopted a free font named Pindarots, which is a strong font but doesn't have that much font weight in present logo. Bolder fonts feel more stable, rendering more trustworthiness & reliability.

Previous Starbucks font – free Pindarots: https://www.fontzillion.com/fonts/pindarots/the-bold-font

Current Starbucks font – free Starbucks: https://famfonts.com/starbucks/

Starbucks font is similar to Gibson font & Santana Black font:

Gibson font ($48.00) - https://www.myfonts.com/fonts/canadatype/gibson/

Santana Black font (free) - https://www.dafont.com/santana.font

#Starbucks Color Scheme Evolution

The color schemes that Starbucks used are in the theme of coffee(brown, green, black and white).

All Starbucks Color Schemes.

Depict Image: All Starbucks Color Schemes.

Here is a color table of Starbucks Logo Colors (for Copy):

History Starbucks Logos Color Schemes
1971 Starbucks Logo Color 562F1E - Brown;
FFFFFF - White;
1987 Starbucks Logo Color 000000 - Black;
087752 - Green;
FFFFFF - White;
1992 Starbucks Logo Color 007654 - Green;
000000 - Black;
FFFFFF - White;
Present Starbucks Logo Color 007042 - Green;
FFFFFF-White;

Part 2: How to Create A Coffee Logo for Free? – Free Starbucks Logo Creator

The most-renowned coffee logo – Starbucks siren logo does help the company grow into a world-renowned brand, hmmm...

Are you interested in creating your own coffee/bakery logo that also helps growing business exponentially? We introduce 2 solutions:

→ METHOD ONE, Try creating a coffee logo with Photoshop on your own,

→ OR, METHOD TWO, Make a free coffee/bakery logo with DesignEvo – the FREE Starbucks Logo Maker, here is how:

Starbucks Logo Creator - How to Make A Coffee Logo.

Depict Image: Starbucks Logo Creator - How to Make A Coffee Logo.

In DesignEvo, you may pick a coffee logo out of coffee logo templates, or search "coffee"/"bakery" in its navigation interface.

Then, select any elements and customize them with top function bar.

Tips: For coffee logo customization, you can just use Starbucks color schemes above or go with Adobe color suggestions. Speaking of fonts, DesignEvo has a fair amount of bold fonts available for your coffee logo.

Last, free download your Starbucks logo at a size of 500px x 500px.

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